Step by Step Guide to SEO Part -1 Introduction

Step by Step Guide to SEO Part -1 Introduction

Step by Step Guide to SEO  Part -1  Introduction

INTRODUCTION - Step by Step Guide to SEO

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Search Engine Optimization (SEO) comprises the set of practices used for optimizing a website for increased visibility and relevancy in search engine rankings.While search engines and technology are always evolving. The higher the website is, the more people see it. The history of SEO dates back to the 90s when the search engines emerged for the first time.

 

Search engines use algorithms to calculate how worthy a page is to a relevant search query. There are hundreds of factors (Google uses over 200 ranking factors) that are used to calculate the authority of a webpage, and PageRank (based on a scale of 0 – 10) is one of them.

 

To understand the true meaning of SEO, let's break that definition down and look at the parts:

  • Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

 

How SEO works

Here's how it works: Google (or any search engine you're using)  -

Crawling

Search engines use bots or “spiders” to crawl billions of pages across the web by following links they find from billions of pages around the web.

Indexing

Search engines then store the information it collects into its index.

Ranking

When a search query is entered, a search engine digs into its index for pages matching the user’s search query, then sorts and displays the most relevant results to the user.

The order in which the pages are displayed are calculated by search engine algorithms, taking into account hundreds of ranking factors. Each page is then given a ranking score.

In order to rank highly on the search engines, your site needs to score higher than all the other sites that are eligible to show up for a relevant search query.

However, be warned that if you engage in shady methods and try to deceive the search engines, you will get yourself burned. Google is very strict on sites that try to manipulate their rankings and if you’re caught doing so, your site will get penalized and removed from the SRPs a.k.a. the

There are a lot of factors that go into a search engine's algorithm

optimization

 where the people who write all that content and put it on their sites are gussying that content and those sites up so search engines will be able to understand what they're seeing, and the users who arrive via search will like what the